Collection: The AVA Collection

The Ava Collection is a hand-curated demi-fine line from Heidi Marie, Private Jeweler + Designer. It all began with a simple observation: my custom clients wanted beautiful pieces that could shine on a wedding day, elevate an evening look, or become meaningful gifts—all without the cost of traditional fine jewelry. When I couldn’t find demi-fine jewelry that truly had the look and feel of luxury, I decided to create it myself.

Each piece in The Ava Collection is hand-curated with that vision in mind. Named after my daughter, Ava—whose love for all things sparkly inspires me daily—this collection embodies joy, sophistication, and timeless style. Designed for modern brides and women who embrace both elegance and versatility, The Ava Collection redefines affordable luxury.

Introducing the AVA Collection - for women who like to dress up!